At my internship today I got to work on content creation and the layout/compiling of BBBSCM’s February e-Newsletter in Constant Contact that will go out next Friday (last day of the month!). While I’ve worked in Constant Contact before, I mostly used the tool for holding distribution lists and for sending out company holiday cards—not e-newsletters.
However, I was largely in charge of the e-newsletter for the I&E program at Clark; I would create content as well as design the newsletter and customize it’s HTML—it’s part of how I started learning HTML, actually.
Back to BBBSCM! We’re working with a layout where there are 3 consecutive narrow sidebar blocks, and 2 consecutive “main” blocks. Here’s what we brainstormed for content today, all pertaining to February of course:
- Black History Month – tie into the national organization’s programs for African Americans
- Valentine’s Day – get a Little to craft a holiday card that we can photograph
- written content – the blog post I just posted the other day on BBBSCM’s blog
- video content – a video highlighting a notable match
- events – a preview/promo for our annual event in May
- sponsors – two sidebar blocks about sponsors and new community partners
Two other big things from today: I made an OFFICIAL BBBSCM YouTube channel, which also meant creating a Google+ page, and I set up a video interview with a match for Monday! I will link to the YouTube and Google+ accounts once they’re all set-up — I didn’t have time to add cover photos, company information, syncing accounts, etc., so once I do that I will be able to promote them more. And part of why I made this YouTube channel is in preparation for a video, and hopefully series of videos, on Big & Little matches (“Match Spotlights”) as well as other promotional material as part of BBBSCM’s new video content strategy (and our overall social media strategy).
Videography is one of my areas of expertise; when I was a videographer for the Marketing & Communications Department for nearly 4 years I would interview and film students about various subjects and then edit the footage and b-roll down to about 1-2 minute clips that would go on YouTube and into other admissions materials. So naturally, I’m very excited about our video content strategy. I have my own Kodak camcorder and associated software to make high quality videos for BBBSCM, and it gives me more real-world experience in videography as well as interviewing skills with children. I’ve never interviewed children before, but I am good at connecting with people (why do you think I’m a communications major?!) so I’m excited instead of nervous about it.
TGIalmostF!
I'M A MKTG INTERN! 